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Digital Marketing Expert

Digital Marketing AI Course (DME)

Start Date 1 October 2026
Duration 6 Months
Mode Online / Offline
Certification CITC Certified
Batch / Course DME
Enroll Now

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Course Highlights

What you get when you enrol with CITC

Industry-ready Curriculum
Practical Learning
CITC Certificate
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Digital Marketing AI Course

Build the skills businesses use to rank on Google, run ads, generate leads and grow online. CITC’s 6-month Digital Marketing Course combines SEO, Google Ads, social media, content, analytics and AI-powered marketing with practical, hands-on training.

Learn through live projects, real campaign strategies and career-focused training designed for students, job seekers, professionals, freelancers and business owners.

Course Papers / Subjects

What you will study in this programme

01
Digital Marketing Fundamentals & Growth Opportunities
02
Digital Marketing Channels & Customer Journey
03
Market Research, Audience & Buyer Personas
04
Content Marketing That Attracts & Converts
05
SEO – Rank Higher on Search Engines
06
Google Ads & PPC – Drive Targeted Traffic
07
Social Media Marketing & Paid Campaigns
08
Email Marketing
09
Affiliate Marketing
10
Influencer Marketing
11
Analytics and Data-Driven Marketing
12
Conversion Rate Optimization (CRO)
13
Mobile Marketing
14
Video Marketing
15
Branding in the Digital World
16
Digital Marketing for E-commerce
17
Content Marketing for Lead Generation
18
Influencer Marketing for Brand Awareness and Sales
19
Email Marketing Automation for Customer Retention and Engagement
20
Understanding and Leveraging Data Analytics in Digital Marketing
21
Website Planning & Development
22
Online Reputation Management (ORM)
23
Google Ads Mastery (SEM)
24
CRM & Marketing Automation Tools
25
Freelancing & Digital Agency Essentials
26
Resume Building & Interview Preparation
27
Final Capstone Project

Syllabus (Module-wise)

Expand each topic for details

Master the Core Digital Marketing Channels 1

Understand how modern digital marketing works from the ground up. Learn how brands attract, engage and convert audiences through SEO, content, social media, PPC, email, affiliate and influencer marketing.

  • What is Digital Marketing?
  • Evolution of Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Role of digital marketing in modern business
  • Customer journey and marketing funnel basics
  • Key digital marketing goals and KPIs
  • Organic vs paid digital marketing
  • Introduction to AI in Digital Marketing
  • Use Case: Digital launch strategy for a new product

  • Overview of major digital marketing channels
  • Search, social, content, email and paid advertising
  • Understanding the digital customer journey
  • Awareness, consideration and conversion stages
  • Aligning channels with marketing objectives
  • Multi-channel marketing strategy
  • Omnichannel marketing basics
  • Latest trends in digital marketing
  • Use Case: Multi-channel product launch campaign

  • Importance of market research
  • Competitor research techniques
  • Understanding target audiences
  • Creating buyer personas
  • Identifying customer pain points and motivations
  • Digital consumer behaviour
  • Audience segmentation
  • AI-assisted audience and market research
  • Use Case: Building a target audience for a digital campaign

  • What is Content Marketing?
  • Types of digital content
  • Content strategy development
  • Content planning and editorial calendars
  • Search-intent-based content creation
  • SEO content optimization
  • Content distribution and promotion
  • AI-assisted content ideation
  • Measuring content performance
  • Use Case: Content marketing strategy for a SaaS business

  • What is Search Engine Optimization?
  • How search engines work
  • On-Page, Off-Page, Technical and Local SEO
  • Keyword research and search intent
  • Competitor keyword analysis
  • On-page SEO optimization
  • Title tags and meta descriptions
  • Heading structure and content optimization
  • Internal linking
  • Image SEO
  • Off-page SEO and link building
  • Technical SEO fundamentals
  • Crawling and indexing basics
  • Local SEO and Google Business Profile
  • SEO analytics and performance tracking
  • AI-assisted SEO research and optimization
  • Use Case: SEO strategy for a local business

  • Introduction to PPC Advertising
  • How Google Ads auctions work
  • Search, Display, Shopping and Video Ads
  • Campaign and ad group structure
  • Keyword targeting
  • Search intent and commercial keywords
  • Writing effective ad copy
  • Audience targeting
  • Budget and bidding fundamentals
  • Conversion tracking
  • Quality Score basics
  • Landing page relevance
  • Remarketing fundamentals
  • Campaign optimization
  • Measuring PPC performance
  • Use Case: Google Ads strategy for a service business

    • Introduction to Social Media Marketing
    • Understanding major social media platforms
    • Organic vs paid social media
    • Creating a social media strategy
    • Content planning and creation
    • Reels, posts, stories and short-form content
    • Audience engagement and community building
    • Social media advertising fundamentals
    • AI-assisted social media content creation
    • Tracking engagement and campaign performance
    • Use Case: Social media strategy for a local brand

    • Introduction to Email Marketing
    • Building and Growing an Email List
    • Types of Email Marketing Campaigns
    • Crafting Effective Email Content
    • Segmentation and Personalization in Email Marketing
    • Email Marketing Automation
    • Measuring Email Marketing Success
    • Use Case: Email Marketing Strategy for an E-Commerce Business

    • What is Affiliate Marketing?
    • How Affiliate Marketing Works
    • Types of Affiliate Marketing
    • Finding and Partnering with Affiliates
    • Setting Up an Affiliate Program
    • Effective Affiliate Marketing Strategies
    • Tracking and Measuring Affiliate Marketing Success
    • Use Case: Affiliate Marketing for an Online Learning Platform

    • What is Influencer Marketing?
    • Types of Influencers
    • Selecting the Right Influencers for Your Brand
    • Creating an Influencer Marketing Campaign
    • Types of Influencer Campaigns
    • Measuring Influencer Marketing Success
    • Building Long-Term Relationships with Influencers
    • Use Case: Influencer Marketing Strategy for an Online Fashion Store
    Module 2

    Course Papers

    • Digital Marketing Strategies

    • Introduction to Data-Driven Marketing
    • Types of Data in Marketing Analytics
    • Key Metrics for Tracking Marketing Performance
    • Tools for Marketing Analytics
    • Data Visualization and Reporting
    • Using Data for Audience Segmentation
    • Predictive Analytics in Marketing
    • A/B Testing and Optimization
    • Use Case: Data-Driven Marketing Strategy for an E-Commerce Brand

    • What is Conversion Rate Optimization?
    • Key Metrics in Conversion Rate Optimization
    • Understanding the Conversion Funnel
    • Effective CRO Techniques
    • A/B Testing in CRO
    • Improving User Experience (UX) for CRO
    • Using Heatmaps and User Behavior Analytics
    • Conversion Rate Optimization Tools
    • Use Case: CRO Strategy for a Subscription Service

    • What is Mobile Marketing?
    • Mobile Marketing Channels
    • Creating a Mobile-Optimized Website
    • SMS Marketing and Best Practices
    • In-App Advertising and Best Practices
    • Location-Based Marketing
    • Push Notifications and Best Practices
    • Measuring Mobile Marketing Success
    • Use Case: Mobile Marketing Strategy for a Retail Brand

    • What is Video Marketing?
    • Types of Video Content for Marketing
    • Video Marketing Channels
    • Creating Engaging Video Content
    • Optimizing Videos for SEO
    • Using Video Ads to Drive Engagement
    • Measuring Video Marketing Success
    • Video Marketing Best Practices
    • Use Case: Video Marketing Strategy for an Online Learning Platform

    • What is Branding in the Digital World?
    • Core Elements of Digital Branding
    • Building a Strong Brand Voice and Tone
    • Crafting a Unique Value Proposition (UVP)
    • Creating Consistent Messaging Across Platforms
    • Leveraging Social Media for Digital Branding
    • Building Brand Loyalty in the Digital Age
    • Measuring Branding Success
    • Use Case: Digital Branding Strategy for a Sustainable Fashion Brand

    • What is E-commerce Digital Marketing?
    • Building an E-commerce Marketing Strategy
    • Product Page Optimization
    • Using Social Media for E-commerce
    • Search Engine Optimization (SEO) for E-commerce
    • Email Marketing for E-commerce
    • Retargeting for E-commerce
    • Leveraging Customer Reviews and Social Proof
    • Measuring E-commerce Marketing Success
    • Use Case: E-commerce Marketing Strategy for a Handmade Jewelry Store

    • What is Content Marketing for Lead Generation?
    • Types of Content for Lead Generation
    • Creating a Lead Magnet
    • Developing a Content Funnel for Lead Generation
    • Optimizing Content for Search Engines (SEO)
    • Using Content Upgrades for Lead Generation
    • Promoting Content for Lead Generation
    • Nurturing Leads with Follow-Up Content
    • Measuring Content Marketing Success for Lead Generation
    • Use Case: Content Marketing for Lead Generation in a B2B SaaS Company

    • What is Influencer Marketing?
    • Types of Influencers and How to Choose Them
    • Setting Goals for Influencer Marketing
    • Creating an Influencer Marketing Strategy
    • Influencer Content Types
    • Budgeting for Influencer Marketing
    • Measuring Influencer Marketing Success
    • Building Long-Term Relationships with Influencers
    • Avoiding Common Influencer Marketing Pitfalls
    • Use Case: Influencer Marketing Strategy for a Fitness Apparel Brand

    • What is Email Marketing Automation?
    • Types of Automated Email Campaigns
    • Building a Welcome Series
    • Abandoned Cart Email Campaigns
    • Post-Purchase Follow-Up Campaigns
    • Re-Engagement Campaigns
    • Using Segmentation for Targeted Campaigns
    • Measuring the Success of Email Automation
    • Avoiding Common Pitfalls in Email Automation
    • Use Case: Email Automation Strategy for a Subscription-Based Business

    • What is Data Analytics in Digital Marketing?
    • Types of Data in Digital Marketing
    • Tools for Data Collection and Analysis
    • Creating Data-Driven Marketing Strategies
    • Customer Journey Mapping with Data Analytics
    • A/B Testing and Experimentation
    • Using Predictive Analytics in Marketing
    • Data Visualization for Better Decision Making
    • Data Privacy and Compliance in Marketing Analytics
    • Use Case: Data-Driven Marketing Strategy for a Retail Brand
    Module 3

    Course Papers

    • Digital Marketing Applications

    • CMS (WordPress), Domain, Hosting
    • Landing Page Creation
    • UI/UX Fundamentals
    • Mobile Responsiveness & Lead Capture

    • Monitoring Brand Mentions
    • Handling Reviews & Feedback
    • ORM Tools: Google Alerts, Mention
    • Use Case: ORM for Local Business

    • Ad Types: Search, Display, Shopping, Video
    • Campaign Creation, Ad Copy, Bidding
    • Conversion Tracking, Quality Score
    • A/B Testing & Budget Optimization

    • Tools: HubSpot, Zoho
    • Lead Scoring & Pipelines
    • CRM Integration with Ads & Email
    • Automation Workflows

    • Profile Setup (Upwork, Fiverr)
    • Portfolio Creation
    • Pricing & Proposal Writing
    • Client Communication

    • Building a Professional Resume
    • LinkedIn Optimization
    • Mock Interview Questions
    • Interview Preparation for Digital Roles

    • Create a Full-Funnel Strategy for Real/Simulated Brand
    • SEO + PPC + Email + Social Media + Analytics
    • GA4 & CRM Integration
    • Final Client-Style Presentation

    What You Will Learn & Career Scope

    Details from the course content

    Why Choose This Course?

    This program is more than just another digital marketing course online — it’s a complete transformation journey. Taught by seasoned professionals, it combines theory, strategy, and practice with live instructor-led classes, hands-on projects, and in-depth tool training.

    Whether you're searching for the best digital marketing course with placement, looking to learn PPC and SEO with live projects, or interested in the future of digital marketing careers, this course prepares you with everything you need. The curriculum is aligned with industry demand and incorporates the latest in AI in digital marketing training.

    What Will You Learn?

    • Build, manage, and rank websites with on-page SEO and technical optimization
    • Master paid advertising with Google Ads, YouTube Ads, and remarketing strategies
    • Learn email marketing, automation, and segmentation techniques
    • Create and analyze campaigns using Google Analytics and GA4
    • Explore AI in digital marketing, automation workflows, and lead scoring
    • Build advanced skills in social media marketing, content strategy, and branding
    • Learn freelancing, agency setup, and portfolio building for clients globally
    • Execute a complete brand strategy in your final capstone project


    Opportunities After This Course

    • SEO Executive / Specialist
    • PPC Campaign Manager
    • Content Marketing Strategist
    • Social Media Analyst
    • Email Marketing Expert
    • Digital Marketing Manager
    • Freelancer or Agency Owner


    You’ll unlock opportunities across eCommerce, IT, media, education, real estate, and more. It’s the complete digital marketing training for job seekers and career changers looking for high-growth roles in 2025 and beyond.

    Who Can Enroll?

    • Graduates & final year students from any stream
    • Working professionals looking to switch or upskill
    • Small business owners & entrepreneurs
    • Freelancers wanting to expand their skillset
    • Career seekers interested in SEO vs PPC roles


    If you're searching for the best digital marketing course in Chandigarh or Delhi, or want a pay-after-placement digital marketing course, this flexible training option fits your goals perfectly.

    Enroll Now

    Ready to master the skills that drive the digital world? Take the next step toward a rewarding career with our 6-month advanced digital marketing certification. Whether you're interested in SEO, Google Ads, social media, or the latest AI tools for marketers—this course delivers it all.

    👉 Enroll in a digital marketing course today and experience the best online digital marketing course with mentorship, real-world projects, and expert-led sessions. Start your journey toward becoming a certified digital marketer — skilled, confident, and job-ready!

    Enroll Now

    Frequently Asked Questions

    Common questions about this course

    A Digital Marketing Expert Course teaches key skills such as SEO, social media marketing, PPC, content marketing, and online advertising. CITC’s Digital Marketing Expert Course helps learners develop practical skills for managing and promoting businesses online.

    CITC’s Digital Marketing expert Course is suitable for students, graduates, working professionals, entrepreneurs, and beginners interested in digital marketing. Basic computer knowledge and an interest in online marketing are helpful.

    CITC’s Digital Marketing Expert Course covers SEO, PPC, social media marketing, content marketing, email marketing, Google Ads, analytics, and other key digital marketing areas. It also includes practical training to develop industry-relevant skills.

    Yes, CITC Chandigarh offers its Digital Marketing Expert Course with online learning options. Students can learn digital marketing skills remotely with structured training and practical guidance.

    The fee for CITC’s Digital Marketing Expert Course may vary depending on the learning mode and course details. For the latest fee information, students can contact CITC Chandigarh directly.

    CITC’s Digital Marketing Expert Course has a duration of 6 months. The course provides structured training in key digital marketing skills along with practical learning.

    Yes, CITC’s Digital Marketing Expert Course includes key areas such as content marketing, email marketing, and affiliate marketing. Students learn how these strategies can be used to support online business growth.

    Yes, students receive a certificate after successfully completing CITC’s Digital Marketing Expert Course. The certificate recognizes the learner’s completion of the course and training.

    Yes, CITC’s Digital Marketing Expert Course includes Google Analytics and reporting. Learners understand how to track website performance, analyze data, and measure digital marketing results.

    Yes, CITC’s Digital Marketing Expert Course includes practical assignments and live projects. These help learners apply digital marketing concepts and gain hands-on experience.

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